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The international photo festival has been created by the Russian Photo Union. Its aim is to gather photographers from around the world, turning the town of Kirillov into an international centre of artistic expression focusing on photography. It will involve international artists from such countries as Russia, Ukraine, France, Germany, the Chinese People’s Republic and Kazakhstan.

Since 2012 the venue of the annual international forum has always been the Fort Ross California Historic Park, founded by Russian merchants from the Vologda Region at the beginning of the 19th century. Its participants are Russian and American politicians, representatives of the Russian Geographical Society, experts and entrepreneurs from both countries.