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Ded Moroz, who like Santa Claus gives children presents during the festive period, receives almost 200,000 letters and postcards annually. The main holiday season miracle maker in Russia gets letters from every corner of Russia. People of all ages write to Ded Moroz. Russians send letters to Ded Moroz's official residence in Veliky Ustyug, in the northeast corner of the Vologda Region in the north of European Russia.
Russian Ded Moroz lit up the first New Year’s tree in Veliky Ustyug on his birthday, on November 18th, and set off for his pre-New Year journey. By tradition, a lot of guests came to Veliky Ustiug for Ded Moroz’s birthday. His friends and colleagues from other Russian cities and the near abroad gathered there.

The Federal Agency for Tourism of the Russian Federation named the best regions of Russia among the participants of the federal target program "Development of Domestic and Inbound Tourism in Russia" in 2018. Deputy Governor of the Vologda Region Oleg Vasiliev took part in the meeting chaired by Deputy Prime Minister of the Russian Federation Olga Golodets.