District of Veliky Ustyug

   

General Information

Geography:

Location: north - east of the Vologda Oblast

Border regions: Arkhangelsk Region, Kirov Region

Total area: 7.700 sq km

Area - comparative: the oblast's 5th largest district

Population:

Total: 65.200

Administrative centre: Veliky Ustyug

District centre population: 33.400

Foundation: beginning of the 12th century

Distance: 445 km away from Vologda, 600 km from Cherepovets, 700 km from Arkhangelsk

Administrative division: 21 administrative areas

Transportation: a railway station (branch Konosha-Vorkuta), an airport, a pier

Renowned residents: explorers and navigators Vladimir Atlasov, Semyon Dezhnyov, Erophei Khabarov, Mikhail Buldakov and Vasily Shilov, Russian seaman Sergei Preminin, who prevented the world from a nuclear catastrophe, founding father of northern gardening Vladimir Spirin

History. Veliky Ustyug was founded in 1147. The network of navigable rivers connecting Ustyug with Kholmogory, Arkhangelsk and Pomoriye (along the Dvina), with Vologda, Yaroslavl and Moscow (along the Sukhona), with Vetluga, Vyatka and Kazan (along the Yug and the Luza), with Mezen and Pechora (along the Vychegda) was a major transportation route in the north of Russia in the 16th century. It is not by chance that the old coat of arms of Ustyug did justice to Aquarius, the master and patron of the town. Breaking away from the jugs the strained streams merge into a torrent. The streams symbolize the Sukhona and the Yug, and the torrent - the Northern Dvina. In the 17th century the town was awarded the status of "Veliky" (Great) for its special services in boosting trade. Stone building was quite characteristic of that era. Early in the 20th century divine sevices were held in 27 churches and 4 monasteries.

Monument to Semyon Dezhnyov

Since 1708 Veliky Ustyug belonged to the Arkhangelsk gubernia and had the status of a provincial town. In 1780 the town went to Vologda again with the status of a regional town.

Such outstanding explorers and navigators as Semyon Dezhnyov, Erophei Khabarov, Mikhail Buldakov and Vasily Shilov glorified Veliky Ustyug. The residents of the city are remembered for Siberia exploration and exploration of the islands in the Pacific Ocean. They were the first ones to discover new lands in Russian America and to circumnavigate the world.

Main enterprises:

  1. Veliky Ustyug alcoholic beverage company
  2. AO SEVERLYON (natural linen cloth)
  3. Plywood company NOVATOR (veneer and plywood production)
  4. Novatorsky forestry (timber felling and processing, souvenirs)
  5. Brush-producing factory (paint-brushes, brushes made of natural and artificial fibre)
  6. Company SEVERNAYA CHERN (niello, jewellery)
  7. AO GALANTEREYA (haberdashery - balls, bags)
  8. PCHYOLKA (baking of bread, processing of livestock products)
  9. AO USTYUGMOLOKO (dairy products)
  10. Wood processing enterprises

The industrial sector producing consumer goods is dominated by nonproductive sphere (64%). In the branch structure, light industry takes a dominating position (47%).

Agriculture products: cereals, potatoes, livestock products (milk and dairy produce, meat, eggs, poultry)

Consumer market: the share of foodstuffs in the commodity turnover makes up about 53%.

Education. 42 secondary schools, 51 kindergartens, several vocational and professional schools function on the territory of the district of Veliky Ustyug. The total number of all those who study makes up more than 11,700 people. There is a teacher's training college, medical and agricultural schools, a college of inland water transport and a motor college. They give an opportunity to acquire a secondary education and almost any profession, which might be in demand here. Nor have the traditions been forgotten. In Veliky Ustyug, a vocational school trains restorers and renovators.

International links and tourism. The district of Veliky Ustyug is a picturesque and original land at the confluence of two large rivers the Sukhona and the Yug which merge into a third - the Northern Dvina. Blue water expanses, green fields and coppices, pine and mixed forests create good conditions for tourism and rest. Since 1998 the project Veliky Ustyug - Hometown of Russian Father Frost has been implemented in the district. The residence of Father Frost is situated 15 km off the town of Veliky Ustyug in a pine forest. It consists not only of the stately home of Father Frost, but also of comfortable timbered cottages, a restaurant, a recreation centre with a sauna, a swimming pool and a billiard room.

Veliky Ustyug has become home to a town residence of Father Frost, his post office and a souvenir shop. There are seven tourist agencies in the town, the biggest are AO DED MOROZ (Father Frost) and AO VOTCHINA OF FATHER FROST. In developing of inter-regional ties the main emphasis is placed on fair activity. Every year two fairs are held in Veliky Ustyug.

Culture. A great amount of libraries, clubs and a museum - preserve represent the national culture, folk trade and history of the district of Veliky Ustyug.

News

Tourism opportunities of Veliky Ustyug are presented at 27th international trade fair for travel & tourism OTDYKH LEISURE 2021.
08.09.2021

The 27th international trade fair for travel & tourism OTDYKH LEISURE 2021 is held on September 7th–9th, Moscow.

Veliky Ustyug enters top five Russia’s most popular cities for upcoming New Year holidays.
02.09.2021

Veliky Ustyug is in the list of Russia's cities that will be most popular destinations for winter vacationing, according to a study conducted by e-service for searching hotels Tvil.ru.

Northern silver niello from Veliky Ustyug (Vologda Region) was on display at XXIX International Exhibition JUNWEХ, St. Petersburg.
08.02.2021

JUNWEX PETERSBURG exhibition was established by Media-Holding JUNWEX in late 90s. Since then it has grown and became one of the main jewellery events of Russian jewellery industry.

Veliky Ustyug, the hometown of Ded Moroz welcomed over 55,000 winter tourists during New Year and Christmas holidays.
12.01.2021

New Year and Christmas season are the busiest times in Veliky Ustyug as numerous visitors are keen to experience the true magic of New Year and Christmas in the Official Hometown of Ded Moroz.

Vologda Region welcomes winter tourists in Veliky Ustyug, the hometown of Ded Moroz.
26.12.2020

New Year and Christmas season are the busiest times in Veliky Ustyug as numerous visitors are keen to experience the true magic of New Year and Christmas in the Official Hometown of Ded Moroz.

This year Ded Moroz will celebrate his birthday in a remote and online format.
11.11.2020

The local lakes and rivers freeze around mid-November and this is when the festivals begin with Ded Moroz’s official birthday.

Young bayan and accordion players from Veliky Ustyug, Vologda Region are among the laureates of AccoPremium, International competition in Belarus.
06.11.2020

The International competition of bayan and accordion players AccoPremium was held from October 30 to November 2, 2020 in Belarus. Taking into account the adverse epidemiological situation, it transferred to a remote and online format.

Veliky Ustyug, Vologda Region enters top ten Russia’s most popular cities for coming New Year holidays.
26.10.2020

Veliky Ustyug is in the list of Russia's cities that are most popular destinations for New Year holidays, according to a study conducted by e-service for searching hotels Tvil.ru.

A long-term development strategy of the residence of Ded Moroz has been approved in the Vologda Region.
21.10.2020

The marketing and investment strategy for the development of the regional project "Veliky Ustyug - Hometown of Ded Moroz", which will run until 2025, was approved by Governor Oleg Kuvshinnikov. The Vologda Region's main fairytale brand will become a tourism cluster of the federal level.