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The 32nd International Exhibition (Contest) “All-Russian Brand (3rd Millennium). Quality Mark of the 21st century” was held in Moscow. The national programme “All-Russian Brand (3rd Millennium). Quality Mark of the 21st century” is a long-term large-scale campaign promoting high-quality goods, services and advanced technologies in the Russian market and integrating them into the word market. During the existence of the Program since 1999, over 1100 companies from 72 Russian regions and 7 Russia’s neighboring countries have participated in it.

To begin with, Mr. Kuvshinnikov reminded the journalists of the main specialities of the Vologda Region – the world famous Vologda butter, Ded Moroz, the Russian equivalent to Santa Claus, Vologda Linen, Vologda lace, a world famous brand, carefully kept by its residents, and other ancient traditions of national crafts.